ROLE: SENIOR ART DIRECTOR
Juv Labs
Juv Labs came to us in anticipation of the launch of a new powder supplement that allows you to switch into ketosis for several hours, giving you sustained energy and mental clarity.We took a humanistic approach to the campaign concept and met consumers where they were at—the keto diet is tough, and sometimes life just gets in the way but Metabolic Switch has your back.
We established a series of “relatable moments” that set the tone for the static and video content and dramatically set them apart from competitor’s approach—a demand to be perfect. There was an encouraging emphasis on life’s imperfect moments tailored to understanding how someone conquered a day where they felt like falling off.
