ROLE: ART DIRECTOR
Veles All-Purpose Cleaner
Veles is a resource negative, all-purpose cleaner made from food waste. They approached us as a new brand where we established a logo that conceptualized the idea of transition upon learning of their closed-loop process. For a brand that is so exceedingly transparent and thoughtful about the resources going into their product, we established a photography direction that artfully showcased examples of the compost that ultimately becomes their all-purpose cleaner. Their matte, aluminum bottle became an elevated contrast to the idea of food waste with a type driven, minimalist approach. 
